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On the Watertown Seal is a picture of an English Colonist and an Indian exchanging, as peace tokens,  bread for fish.  Captain Roger Clap landed at Nantasket Point in 1630 and rode up Charles River to Gerry's Landing with the first party of Watertown Colonists.
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Business Certificates (DBA)
Conducting Business in Watertown
Anyone conducting business in Watertown under a name other than their own or corporate name must file a Business Certificate with the Town Clerk. This form is commonly known as a "doing business as" or "DBA" certificate.

The DBA files allow consumers to identify and locate the proprietor of a business, which goes by a name other than that of the proprietor. The filing of a DBA Certificate also serves as notice that the filer claims the exclusive use of the name contained in the certificate. Once filed, a certificate is valid for four years.

The General Laws of Massachusetts
Read the full text of Massachusetts Law Chapter 110 Section 5 which requires the filing of Business Certificates.